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Celebrities and business leaders feared being “canceled” on their words or actions will be able to take out insurance to face the benefits of being taken in a cultural warfolled by social media.
Politics is created by Samphire Risk, an independent subscription agency supported by Lloyd’s in London which offers crime -oriented products, hostage taking and risk of removal, with Borkowski PR, a crisis communication group based in London.
The coverage provided by the insurance policy includes crisis management services specially designed to protect individuals against the cancellation of culture and to alleviate the reputation damage caused by the negative media and social media coverage.
“Sharing or loving a tweet can make you fall the whole world,” said Mark Borkowski, a veteran boss of public relations that has developed the terms of policy with the risk partner of the services.
“There are a lot of anxious people. The Cancel button is the new guillotine (and) An error is your epitaph. It is too easy to take a stand on things. . . without being reflected.
Social media can create an almost instant offset when celebrities, leaders and sports stars are considered to have crossed often arbitrary lines, causing sustainable damage and financial costs.
“Turbo social media accuses of any reaction and spread it around the world in a few seconds,” said Borkowski. He added that “at a time when only one tweet can erase a whole life of credibility – think of. . . The cancellation of Chrissy Teigen on the messages resurfaces – (this) is insurance against digital volatility. »»
There are existing reputation crisis insurance products, but Borkowski says that this will “fill the gap” of corporate policies by focusing on the personal protection of celebrities, executives, athletes and high net value individuals as well as preventive measures.
Policy includes research, analysis, follow -up and training to prevent potential reputation problems in advance, as well as a hotline 24/7 and 60 days of communication to manage and respond to negative media and media social.
“This includes the benefits” cancel culture “and” cultural war “, areas where companies cannot or will not,” said Borkowski.
Policy will also cover the treatment of modern dangers such as disinformation and deep heads, and extends to associated risks such as extortion, blackmail and family concerns.
Borkowski said that politics was not designed for people who had violated the law or who were guilty of reprehensible acts, but who were intended for those who were worried that their words or actions were released from its context or from the Bad “rot”.
Borkowski also said that the “bot farms” emerged, which quickly disseminated false information on people deliberately to damage or divert the attention of an individual.